Orange Tree Toys

Founded in the UK in 2000 by sisters Anuja Wilson and Lamani Simons, Orange Tree Toys is a family-owned business with a passion for creating traditional wooden toys that inspire imagination, creativity, and learning. Drawing on fond childhood memories of classic toys, the founders set out to design products that children would love and parents would trust.

About the Brand

Orange Tree Toys designs and manufactures a delightful range of beautifully crafted wooden toys for babies and young children. The collection includes everything from puzzles, play sets, and push-along toys to educational games and keepsake gifts. The brand is also proud to hold the licence for the beloved Peter Rabbit™ collection, bringing Beatrix Potter’s timeless characters to life through charming wooden toys.

Every product is designed at the company’s headquarters in Cheltenham, nestled in the heart of the Cotswolds. Surrounded by inspiring countryside, the creative team continually develops fresh ideas and innovative designs that combine traditional play values with modern-day appeal.

Designed for Fun, Learning and Safety

At Orange Tree Toys, every product is created with children’s enjoyment, development, and wellbeing in mind. Bright colours, engaging features, and interactive play elements encourage creativity, imaginative role play, and hands-on learning.

The range is carefully designed to support key developmental skills, including:

Fine motor skills
Hand-eye coordination
Problem-solving abilities
Concentration and focus
Creative thinking and imaginative play

Safety remains at the heart of everything Orange Tree Toys does. All products are tested to meet EN71 European Safety Standards and are CE marked, ensuring they meet the highest levels of quality and safety. The company also works closely with trusted manufacturing partners who are committed to responsible and ethical working practices.

Commitment to Sustainability

Orange Tree Toys is dedicated to creating products that are kinder to the planet. All wooden toys are made using FSC®-certified wood, supporting the responsible management of forests and helping to protect natural resources for future generations.

The brand also strives to minimise its environmental impact through thoughtful packaging. Products are presented in fully recyclable packaging with limited plastic use, carefully wrapped in paper in beautifully designed cardboard boxes that protect the toy while reducing waste.

By choosing Orange Tree Toys, families can enjoy timeless, high-quality toys that encourage learning through play while supporting sustainable and responsible manufacturing practices